In these articles, the authors talk
about how to master the four biggest social media platforms as marketers. They
have some good insight and suggestions that seem reasonable to follow. I
realize that many of us are not professional marketers and use these platforms for the social aspect, but I think
these suggestions can be applied in any situation if you would ever like a
bigger following.
First he talks about tailoring your
various posts to their specific platforms. He gives the analogy of speaking
differently with friends than you would with clients. Changing the way you
communicate on these various platforms is the same thing.
For twitter, he suggests using
trending hashtags in your posts because you are more likely to get engaged by
people who aren’t following you. He likes to use questions for his posts
because it gets the reader to stop for half a second and actually think about
the post.
For marketing on facebook, the
image is very important. It is what
initially brings in your audience. You want people to know what the product is
and how good it is just by the image.
Using instagram, it is all about
the image. With your instagram image, you should tell the audience where you
are, what you are looking at, and what you want them to do. The author suggests
to act as human as possible while using this platform. “Instagram is personal. It is for those real life moments.”
“Pinterest is all about aspiration
or utility.” Its for those, hey I’m not selling something, I am giving
knowledge. The infographics should tell
you everything you want to know about the product. “People are shopping
on pinterest so they take more time viewing the content and looking at it with
a critical eye.”
Solid stuff here!
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