Location Based Platforms
Location based platforms uses your current location for
either tracking the user or letting the user share where they are at the time
of the post. This is helpful in many instances. For a mobile business, it can
let the company know where customers might be or where they might be able to
better solicit their goods and services depending on the content and location
of the posts. National Geographic has an app that lets its users upload their
own pictures that also share the exact location the picture was taken.
According to Ben Adelt, in his blog post titled Why Location-Based Monitoring is Critical to Your Social Media
Listening Program, “If
something were happening at a physical location, and that something was
important to your organization, how would you go about monitoring the social
conversation and content coming from that event?
You
might say that you’d identify words or phrases that you think people might use
during the event, perhaps promote a unique hash tag, plug these keywords into
your social media monitoring platform of choice, and analyze what you found.”
He goes on to explain that this isn’t very effective because most of the time,
the key words, hash tags, or phrases don’t catch on. He does offer a better
solution to this problem. The platform needs to develop a “key word monitoring
tool.” This would allow the platform to let you know what the key words are
that are being used at a certain event or location, giving the business the
best chance to catch on to the main needs and wants quicker.
Google
Places takes advantage of location sharing. According to Enterprise Social
Technology, some of the benefits of using Google Places location sharing
services are “Google Places helps you discover nearby places you’ll love.
Quickly search for restaurants, cafes, bars and other places you visit. By
rating places you’ll get place recommendations based on the places you like and
receive recommendations from your friends.
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