Social Media Management
When I think of social media management, there are a few
apps that come to mind. Specifically HootSuite and Buffer. HootSuite is the
most popular social media management tool. It helps the user manage multiple
social media sites at the same time. It offers a free version or you can
upgrade for a small fee. Buffer does the same thing but in a little different
way. Buffer also provides analytics about the engagement and reach of your
posts. In an article written by Daniel Zeevi titled Social Media Management, he outlines the main differences between
the two platforms. He says “Hootsuite provides a more
complete solution that allows you to schedule updates and monitor
conversations, whereas Buffer isn’t a dashboard that shows you other people’s
content. However, Bufferapp has superior scheduling flexibility over Hootsuite
because you can designate very specific scheduling times and change patterns
throughout the week. Hootsuite recently introduced an autoschedule feature that
automatically designates a scheduling time based on a projected best time to
post. This can be effective to use, but doesn’t have the same flexibility as
Buffer since you don’t really know when a post will be scheduled till after
doing so.” Buffer is better for some users while HootSuite is better for
others. If you want an app that will help you become a better “listener” on
social media then HootSuite is right for you. If you want to more easily manage
scheduling then Buffer is right for you.
If
you are a company and are looking to more easily connect with social media and
use a streamlined management tool, Jess Ostroff’s article titled Management Tools For Small Business is a
great place to start looking. She outlines, “it’s important to make sure you’ve identified why you want
to use a management or monitoring platform and what you hope to gain out of it.
Using a social media management platform is a commitment and an investment in
terms of both your time and your bank account, so picking the right one the
first time is ideal.” She goes on to list accomplishments you might want to
achieve in your small business and how the use of a social media management
tool might help you get there.
I am glad you talked about Buffer, everyone keeps mentioning Hootsuite. I need help managing scheduling so i will definitely look into Buffer! Great post
ReplyDeleteGood stuff! I enjoyed using Hootsuite when I had a trial for the paid features.
ReplyDeleteGreat post, Michael!
ReplyDelete