Organizational uses for social media

http://www.forbes.com/sites/ciocentral/2012/12/17/how-social-media-can-spur-organizational-transformation/

In this article, the author describes how social media can transform a business. Now “transform” seems like a very big word to be using, but with the points he lays out, and with the right usage, I think social media can truly transform some businesses. He outlines that there are “5 key pillars” to the foundation of future business infrastructure. 

1  . Vision and leadership

2 . Engaged customers

3 . Empowered employees

4 . Collaborative innovation

5. Internal agility in processes, systems, and decision making

These are very crucial to any business and can surely be accomplished through the networking and marketing of social media. He goes on to explain how social media is “homogeneous” to today’s corporations. It is a way for businesses to facilitate a more “person to person” connection with its clients. In fact, there are many business models who promote an almost cult following of their business. For example Siracha hot sauce, it tastes like any other hot sauce you could get at the store but through social media, they have been able to generate a very loyal fan base.

http://skipta.com/using-social-media-to-enhance-organizational-communication/

The next article the author outlines a few key points as to why the use of social media in your organization is vital to its success. He points out that the work force and consumer age is changing. The baby boomers have been the most prominent work force/consumers for the past 50 years. Now that the baby boomer generation is approaching retirement age, the next largest generation is generation Y, also known as millennials. He explains “There are over two billion globally, over 40% of them in the United States are of non-Caucasian descent and they are extremely accustomed to the use of technology. This generation has never known a world without electronic communication, instant messaging and the Internet.  They are referred to as “digital natives” and they expect everything within a matter of seconds and understand that news from an hour ago is ancient.  They are always connected through their smart phones, laptops, and Pad devices.” He goes on to explain that “over 22% of millennials” are on social media every day connection with friends, family, organizations, and businesses alike.